Our Fitness Blueprint has helped 100's of Entrepreneurs get Fit—while juggling endless meetings and travel.

ABOUT ME

Built for High Performers. Designed for Results.

Founded by Lance King—a seasoned Fitness coach, Author, and the visionary behind the XFIT Executive Coaching Program—we’re here to cut through the noise of fitness fads, overcomplicated programs, and the frustration of not knowing where to start.

Lance has helped countless entrepreneurs, executives, and busy professionals take back control of their health—without disrupting their careers or family life. We specialize in

seamless, sustainable fitness solutions that fit into demanding schedules—whether you’re on the road, in back-to-back meetings, or balancing family responsibilities.

Our Mission: More Than Fitness—It’s About Peak Performance.

We help you build a stronger body, sharper mind, and higher-performing lifestyle , so you can show up powerfully in business, at home, and everywhere in between.

Valley PHASE

Reflect on current habits.

Commit to foundational changes.

Build momentum with tailored nutrition and exercise.

Ramp PHASE

Keep progressing with small goals and coaching.

Track results and adjust as needed.

Stay motivated with community support.

Growth PHASE

Strength increases.

Energy improves.

Habits become routine..

Peak PHASE

Maintain optimizing fitness success.

New goals are created for peak performance.

Live with confidence, energy, and vitality.

REACH YOUR FITNESS POTENTIAL

The key to unlocking peak health and energy is a sustainable approach that works with your lifestyle, not against it. My 4-Phase Fitness Blueprint is simple, powerful, and effective. It’s designed to meet you where you are, keep you accountable, and move you toward your highest potential—one clear step at a time.

What client say about XFIT

The best endorsement I can give Lance is my results. In just five months, I’ve lost 47 lbs, shed 13 inches from my waist, and dropped my body fat by nearly 15%. Before working with him, my nutrition, strength, and energy were at an all-time low. I had tried various programs, but my commitment would fade, and the weight would return.

Lance met me where I was and coached me through a balanced plan of nutrition, strength training, and cardio. As I saw progress, my energy and dedication grew, allowing me to push even further. Having a coach kept me accountable and showed me what a fit life truly looks like.

With a demanding job and four kids, I once believed fitness was impossible. But through Lance’s guidance, I learned how to prioritize my health and make sustainable changes. Now, fitness is a daily habit, and I have the confidence to make the right nutrition choices. I still have goals ahead, but I can’t believe how far I’ve come—all thanks to Lance for turning my commitment into real results!